This section describes Mn/DOT's use of focus groups to gain feedback from the public on projects. "Borrowed from the marketing and advertising industry, it is a tool to gauge public opinion, identify customer concerns, needs, wants, and expectations." Includes the reasoning behind using this particular public involvement technique and an analysis of its usefulness. This section describes Mn/DOT's use of focus groups to gain feedback from the public on projects. "Borrowed from the marketing and advertising industry, it is a tool to gauge public opinion, identify customer concerns, needs, wants, and expectations." Includes the reasoning behind using this particular public involvement technique and an analysis of its usefulness.

Further Reading:

Public Involvement Technique: Feedback - Focus Groups