The success of Main Street fundamentally depends on its ability to be a good pedestrian street. The most important requirements include making pedestrians feel comfortable to shop, providing interesting things for them to see, and generating pedestrian activity. The goal is to have people buy more, enjoy themselves, and return with their friends. Main Street is the living room of the community, the focus of pride and identity. The success of Main Street fundamentally depends on its ability to be a good pedestrian street. The most important requirements include making pedestrians feel comfortable to shop, providing interesting things for them to see, and generating pedestrian activity. The goal is to have people buy more, enjoy themselves, and return with their friends. Main Street is the living room of the community, the focus of pride and identity.

Further Reading:

Transforming Main Street Retail