"Media strategies inform customers about projects and programs through newspapers, radio, television and videos, billboards, posters and variable message signs, mass mailings of brochures or newsletters, and distribution of fliers. Working with the media, an agency takes an active role in disseminating information."
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U.S. Department of Transportation
,
Federal Transit Administration
,
Federal Highway Administration
Howard/Stein-Hudson Associates, Inc. and Parson, Brinckerhoff, Quade & Douglas Public Involvement Techniques for Transportation Decision-Making
Website
Media Strategies (opens in a new window)
Media strategies inform customers about projects and programs through newspapers, radio, television and videos, billboards, posters and variable message signs, mass mailings of brochures or newsletters, and distribution of fliers. Working with the media, an agency takes an active role in disseminating information.
