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Media Strategies



"Media strategies inform customers about projects and programs through newspapers, radio, television and videos, billboards, posters and variable message signs, mass mailings of brochures or newsletters, and distribution of fliers. Working with the media, an agency takes an active role in disseminating information."

Info tab Icon -- U.S. Department of Transportation , Federal Transit Administration , Federal Highway Administration
Howard/Stein-Hudson Associates, Inc. and Parson, Brinckerhoff, Quade & Douglas
Public Involvement Techniques for Transportation Decision-Making



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Media strategies inform customers about projects and programs through newspapers, radio, television and videos, billboards, posters and variable message signs, mass mailings of brochures or newsletters, and distribution of fliers. Working with the media, an agency takes an active role in disseminating information.
--  Federal Highway Administration

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